PR update in progress?

It seems that the Google PR update is going on. We have been noticing the dropping and updating of some website’s page ranks in the last couple of days. Also the number of backlinks have been showing a change on different data centers from the last week of July.

These are signs of an update. My guess is that Page rank is being updated by google and well there’s no rocket science there as it was expected to be around this time.. Keep an eye on the Big G.

Is Google Gearing Up To Drop The Supplemental Result Label?

Matt McGee reported last week that he noticed that a method where webmasters can see pages that Google places in its supplemental index appears to be disappearing from some of Google's data centers. Now he's spotted a comment at SEOmoz from Google's Matt Cutts which suggests that Google might do away with the supplemental index all together.

From what Matt said:

As I mentioned at SMX Seattle, my personal preference would be to drop the "Supplemental Result" tag altogether because those results are 1) getting fresher and fresher, and 2) starting to show up more and more often for regular web searches.

Is this a sign that Google is actually going to take some action on removing the supplemental results tag from the web results?

Matt said he is afraid SEOs might be "fixated on Supplemental Results and focus on them to the exclusion of other aspects of SEO." He compares the supplemental results fixation to that of PageRank:

We saw that happen with the toolbar PageRank bar and ended up slowing the update rate on the visible toolbar PageRank to every 3-4 months so that people didn't spend too much of their time concentrating on PageRank and less on other parts of good SEO

Google has been saying for a while that the supplemental results are not a bad thing. But most SEOs are skeptical of that claim. If supplemental results are equal to normal Google results in every way, then I am all for removing the supplemental tag. But I personally doubt they are equal in every way, and therefore I am all for moving the supplemental status check up within Google Webmaster Tools.

By the way, the method to check for supplemental results works like this. Do a site: search for your site, followed by **** and then -asssdsd. Here's how it works for Search Engine Land:

New Google Tag For Meta

According to Dan Crow, director of crawl systems at Google, Google Tag Library got a new addition of “UNAVAILABLE_AFTER” tag.

That tag basically describe about the content that which will got expired or removed from a site after a specific period of time and that page will no longer be available for crawl.

This tag is highly useful for websites that uses Season Offer Marketing technique or announce some special offers time by time.

Another good use for this tag is making a content public for some time and after a that time make it private or so called PREMIUM CONTENT.

Well the tag is out and its definitely a good addition in Google’s tag library.

Google Algorithm Update Analysis

Google Algorithm Update Analysis

Anybody who monitors their rankings with the same vigor that we in the SEO community do will have noticed some fairly dramatic shifts in the algorithm starting last Thursday (July 5th) and continuing through the weekend. Many sites are rocketing into the top 10 which, of course, means that many sites are being dropped at the same time. We were fortunate not to have any clients on the losing end of that equation however we have called and emailed the clients who saw sudden jumps into the top positions to warn them that further adjustments are coming. After a weekend of analysis there are some curiosities in the results that simply require further tweaks in the ranking system.

This update seems to have revolved around three main areas: domain age, backlinks and PageRank.

Domain Age

It appears that Google is presently giving a lot of weight to the age of a domain and, in this SEO's opinion, disproportionately so. While the age of a domain can definitely be used as a factor in determining how solid a company or site is, there are many newer sites that provide some great information and innovative ideas. Unfortunately a lot of these sites got spanked in the last update.

On this tangent I have to say that Google's use of domain age as a whole is a good filter, allowing them to "sandbox" sites on day one to insure that they aren't just being launched to rank quickly for terms. Recalling back to the "wild west days" of SEO when ranking a site was a matter of cramming keywords into content and using questionable methods to generate links quickly I can honestly say that adding in this delay was an excellent step that ensured that the benefits of pumping out domains became extremely limited. So I approve of domain age being used to value a site – to a point.

After a period of time (let's call it a year shall we) the age should and generally has only had a very small influence on a site's ranking with the myriad of other factors overshadowing the site's whois data. This appears to have changed in the recent update with age holding a disproportionate weight. In a number of instances this has resulted in older, less qualified domains to rank higher than newer sites of higher quality.

This change in the ranking algorithm will most certainly be adjusted as Google works to maximize the searchers experience. We'll get into the "when" question below.

Backlinks

The way that backlinks are being calculated and valued has seen some adjustments in the latest update as well. The way this has been done takes me back a couple years to the more easily gamed Google of old. This statement alone reinforces the fact that adjustments are necessary.

The way backlinks are being valued appears to have lost some grasp on relevancy and placed more importance on sheer numbers. Sites with large, unfocused reciprocal link directories are outranking sites with fewer but more relevant links. Non-reciprocal links lost the "advantages" that they held over reciprocal links until recently.

Essentially the environment is currently such that Google has made itself more easily gamed than it was a week ago. In the current environment, building a reasonably sized site with a large recip link directory (even unfocused) should be enough to get you ranking. For obvious reasons this cannot (and should not) stand indefinitely.

PageRank

On the positive side of the equation, PageRank appears to have lost some of it's importance including the importance of PageRank as it pertains to the value of a backlinks. In my opinion this is a very positive step on Google's part and shows a solid understanding of the fact that PageRank means little in terms of a site's importance. That said, while PageRank is a less than perfect calculation subject to much abuse and manipulation from those pesky people in the SEO community it did serve a purpose and while it needed to be replaced it doesn't appear to have been replaced with anything of substantial value.

A fairly common belief has been that PageRank would be or is being replaced by TrustRank and Google would not give us a green bar to gauge a site's trust on (good call Google). With this in mind one of two things has happened; either Google has decided the TrustRank is irrelevant and so is PageRank and decided to scrap both (unlikely) or they have shifted the weight from PageRank to TrustRank to some degree and are just now sorting out the issues with their TrustRank calculations (more likely). Issues that may have existed with TrustRank may not have been clear due to it's weight in the overall algorithm and with this shift reducing the importance of PageRank the issues that face the TrustRank calculations may well be becoming more evident.

In truth, the question is neither here nor there (as important a question as it may be). We will cover why this is in the ...

Conclusion

So what does all of this mean? First, it means that this Thursday or Friday we can expect yet another update to correct some of the issues we've seen rise out of the most current round. This shouldn't surprise anyone too much, we've been seeing regular updates out of Google quite a bit over the past few months.

But what does this mean regarding the aging of domains? While I truly feel that an aging delay or "sandbox" is a solid filter on Google's part – it needs to have a maximum duration. A site from 2000 is not, by default, more relevant than a site from 2004. After a year-or-so the trust of a domain should hold steady or at most, hold a very slight weight. This is an area we are very likely to see changes in the next update.

As far as backlinks go, we'll see changes in the way they are calculated unless Google is looking to revert back to the issues they had in 2003. Lower PageRank, high relevancy links will once again surpass high quantity, less relevant links. Google is getting extremely good at determining relevancy and so I assume the current algorithm issues have more to do with the weight assigned to different factors than an inability to properly calculate a link's relevancy.

And in regards to PageRank, Google will likely shift back slightly to what worked and give more importance to PageRank, at least while they figure out what went awry here.

In short, I would expect that with an update late this week or over the weekend we're going to see a shift back to last week's results (or something very close to it) after which they'll work on the issues they've experienced and launch a new (hopefully improved) algorithm shift the following weekend. And so, if you've enjoyed a sudden jump from page 6 to top 3, don't pop the cork on the champagne too quickly, and if you've noticed some drops, don't panic. More adjustments to this algorithm are necessary and, if you've used solid SEO practices and been consistent and varied in your link building tactics – keep at it and your rankings will return.

Life at Impetus Technologies

Life at Impetus Technologies is one of the most rewarding experiences that anyone can dream of. As an employer Impetus Technologies places a premium on providing our employees with the perfect environment to bring out the best in them. In an era of convergence, we should be in all related areas whether it requires forward or backward integration.

This vision is the brainchild of a giant among media barons, a far-sighted entrepreneur, a hands-on leader, Mr Hemant Dhingra Internet Marketing Manager (Impetus Technologies). He has innate faith in the future of the Internet, which is why he continues to guide and invest in Impetus Technologies, firmly believing that the fledgling new-economy company will lead the Impetus Technologies into the future.

10 Tips for Being a Better Office Professional

1. Do not discuss your salary/wage with your coworkers.

I can’t tell you how many times I’ve seen people do this. There is essentially zero good that can come out of this. One way or another somebody’s feelings are going to be hurt. It can cause a lot of strife between people and it’s even a terminable offense in most workplaces.

The only people that you could share your salary with are the following:

* Spouse or signifigant other if you live together or otherwise share a budget.
* Parents (with the understanding that it is strictly confidential, no telling their golf buddies, AA group or Joey your 4th cousin twice removed.)
* Your accountant.
* That’s it.

2. Perception is reality.

No matter how unfair it is, no matter how illogical it can be, it is the absolute 100% truth. People don’t have time in the workplace to ferret out the whole story. If you’re seen as a slacker, you’re a slacker. If you’re seen as a hothead, you’re a hothead.

Work hard to cultivate the perception you think you should have and protect it once it is achieved. That means you may have to work harder/faster/better than the other guy or gal if you’ve already been branded.

Along the same lines, be careful who you hang out with at work. It’s very easy to be pigeonholed with a group if you frequently go on breaks with, lunch with or otherwise hangout with people who act less that professionally (or proficiently) in the workplace.

3. Be honest with your coworkers, but not too honest.

If this job is just a stepping stone towards bigger and better things, don’t share that with the 20 year lifer that you just met at the office. I was guilty of this at my first professional job. I think back on that and realize what a jerk I must have sounded like.

Hopes and dreams are great, but try to keep conversations with your coworkers light, at least in the early going before you really know them.

4. Choose your battles wisely.

No you will not quit if they switch from Arrowhead bottled water to Sparkletts. Get a grip.

Some battles are worth fighting, others are small potatoes. Think of it this way. Every day that you work and do an acceptable job you earn a certain number of points. As you spend more time at the job you accrue these points until you can cash them in for several purposes.

One of those purposes is in the eternal battle to impose your will on others. Whether it’s a raise or more donuts on Friday. If you’re constantly spending your points you’re going to find yourself fresh out when something REALLY important comes along like… say… layoffs.

You always want to have a cache of points to turn in when you need them.

5. Nobody likes a whiner.

This goes hand in hand with choosing your battles. If you are constantly whining about things then you will actually lose points without getting anything for them besides irritated coworkers. If your chair is uncomfortable, go swipe one from somewhere else, or politely ask the office manager about maybe getting a new one.

If you can’t get whatever ails you resolved quickly and in a polite non-whiny manner, try to learn to live with it or fix it yourself.

6. Don’t get shitfaced at happy hour or the holiday party.

Wooo open bar! Hold on there partner. While it’s ok to have a cocktail or two while you’re at a company function, don’t get obliterated.

I’ve seen more than my share of otherwise normal folks completely crash and burn due to their allowing their cup to runneth over.

Take it easy, have fun, but remember that come Monday morning, yes they will remember if you act like an idiot while plastered. Minus points.

7. Get it in writing.

Email is one of the single greatest inventions ever in corporate accountability.

If there is ever a doubt in your mind about what you’ve been tasked to do, get it in writing. Sometimes people make judgement calls on the fly when they’re pressed for time. More often than not, when they are proven to have made the incorrect call, they will turn to you and ask you why you did that (idiot!). So having their instructions in black and white will save your ass a hundred times over the course of your career.

Get it in writing. Plus points if you catch the office bully with his pants down using this technique.

8. This isn’t high school or college A) debating.

Academic debates about random crap are fantastic fun in a scholastic setting. Nobody wants to debate arbitrary minutiae in the office, especially your boss.

9. This isn’t high school or college B) over the top.

While it may have been fun to be the over the top bombastic “willing to do anything to get a rise out of someone” kind of person back in school, this does NOT fly in the workplace.

Yes, it was jolly good fun to tease people and make people uncomfortable back in the day, but not any more when your livelihood hangs in the balance. This goes for discussing politics and religion as well. It’s just not a good idea.

10. Smile, today’s the first day of the rest of your career!

A positive attitude can have a great affect on your interpersonal relations at work and your career in general. Bosses and coworkers are a lot more forgiving if you can take a beating and still keep a bit of cheer about yourself.

Remember, it’s just work, don’t take it too seriously.

Impetus Mission

Impetus mission is to provide quality, cost effective services, delivering tailored and measurable benefits to our customers in order to run their business more efficiently and profitably.

People who powers Impetus

Would you like to gain the "insiders' view" and meet the people who work for Impetus? Here you can meet a few of these people - your potential colleagues - who contribute to making the organization what it is today.

SEO ( Website Optimizer Team)"Mind behind every success of the website"

Kamran Akhtar(SEO Dept.)
"Man Friday of IMPETUS"

Rohit Walia (SEO Dept.)
" Visionary of Impetus"

Amit Aggarwal(SEO Dept.)
"Problem Shooter of Impetus"
Amalendu (SEO Dept.)

"Silent Striver"Ashish(SEO Dept.)Amit Sharma(SEO Dept.) Sanjay(SEO Dept.)

Manish (SEO Dept.)
Kamal (SEO Dept.)
Priyesh(SEO Dept.)
Rahul(SEO Dept.) Shiblee(SEO Dept.)
Farid(SEO Dept.)
Shivani(BDM)

Content Writers "Juggling with twenty-six letters"

Nafisa (Content Writer)
"Convergent Thinker"

WEB Designers "Creating world beyond imagination"

Madhu Sharma(Web Designer)

Krishan Gopal (Web Designer)




Pranay(Software Developer)

Accounts Dept


Harish Chandra

Neeraj Mehta

Impetus Technologies

Impetus Technologies, a Company dedicated to achieving the best in Business Product Outsourcing and getting you the most of the web experience.

Our primary areas of interest are:

Data Entry
Web Design
Web Development
E-Commerce
Web Maintenance
Search Engine Optimization
Software Development
Content Development
Call Centre Outsourcing
Marketing Research